Digital Transformation is the profound transformation of business and organizational activities, processes, competencies, and models to fully leverage the changes and opportunities of a mix digital technologies and their accelerating impact across society in a strategic and prioritized way, with present and future shifts in mind.
As such, digital transformation requires an examination and reinvention of most, if not all areas within an organization, from its supply chain and workflow to its employee skill sets and board-level discussions, to its customer interactions and its value to stakeholders.
Digital transformation helps an organization to keep pace with emerging customer demands now and, if sustained, in the future. Digital transformation enables an organization to better compete in an economic landscape that's constantly changing as technology evolves. To that end, a transformation is necessary for any business, nonprofit or institution that seeks to survive into the future.
Programmatic advertising is a highly automated form of digital advertising, whereby advertising space is bought and advertisements are placed through an auction across campaigns from a large number of advertising platforms, and where bids are calculated in real time per individual ad placement, using a set of advanced algorithms, historic data, and a number of parameters and tactics.
Programmatic marketing is seen as the future of advertising on the web, with Google targeting 60% of digital advertising budgets spent on Programmatic by next year.
The Magna Global Programmatic Intelligence report gives forecasts for programmatic by format from 2014 to 2019. They estimate that by 2019 it will be 50% of all advertising, which is less than the Forrester estimate, but a significant growth from now.
Shadow infosystem Pvt. Ltd. is committed to maintain the highest quality standards - of people, of processes, of infrastructure. That reflects in our endeavor to ensure the highest quality in each aspect of our deliverables to each and every customer engagement of ours.